Future Of Digital Marketing

Market Trends Shaping the Future of Digital Marketing:

2024 will be remembered as the year that artificial intelligence took center stage in pop culture. Tools like ChatGPT, Dall-E, and Midjourney wowed us all, demonstrating the creative power of generative AI. Naturally, a good portion of this article will look at the major impact AI is having on marketing and content creation—from its ability to turbocharge content workflows to its impact on the SEO industry.  But, as hard as it may be to believe, there’s more going on in the industry than just our slow replacement by robots.

But, as hard as it may be to believe, there’s more going on in the industry than just our slow replacement by robots.

How AI Will Shape the Future of Digital Marketing:

The current iterations of AI can sift through vast amounts of data in seconds, automate repetitive tasks, and even predict consumer behavior, making them indispensable tools in a marketer’s arsenal. Here’s how our new digital assistants can drive substantial change in the world of content creation.

Put Content Engines into Overdrive:

Generative AI tools, such as ChatGPT, Jasper, and Copy.AI, are revolutionizing content creation. For decades, in-house and agency marketing teams have worked through a content creation workflow that involves topic planning, research, brief and framework development, draft writing, and publishing. This research stage has steadily grown to include SEO practices like keyword research, SERP analysis, and competitor research. No wonder marketing departments feel like there’s never enough time.

The Beginning of the End for SEO?

It’s not often that a 12-figure industry faces an existential threat, but that’s what some experts posit about AI’s impact on the search engine industry. If you have any doubts about that, remember that just 11 months ago, Google issued a Code Red as ChatGPT embarked on a historic rise in user adoption. Even the behemoths of tech have fears, it seems.