Future Of Digital Marketing

Market Trends Shaping the Future of Digital Marketing:

2024 will be remembered as the year that artificial intelligence took center stage in pop culture. Tools like ChatGPT, Dall-E, and Midjourney wowed us all, demonstrating the creative power of generative AI. Naturally, a good portion of this article will look at the major impact AI is having on marketing and content creation—from its ability to turbocharge content workflows to its impact on the SEO industry.  But, as hard as it may be to believe, there’s more going on in the industry than just our slow replacement by robots.

But, as hard as it may be to believe, there’s more going on in the industry than just our slow replacement by robots.

How AI Will Shape the Future of Digital Marketing:

The current iterations of AI can sift through vast amounts of data in seconds, automate repetitive tasks, and even predict consumer behavior, making them indispensable tools in a marketer’s arsenal. Here’s how our new digital assistants can drive substantial change in the world of content creation.

Put Content Engines into Overdrive:

Generative AI tools, such as ChatGPT, Jasper, and Copy.AI, are revolutionizing content creation. For decades, in-house and agency marketing teams have worked through a content creation workflow that involves topic planning, research, brief and framework development, draft writing, and publishing. This research stage has steadily grown to include SEO practices like keyword research, SERP analysis, and competitor research. No wonder marketing departments feel like there’s never enough time.

The Beginning of the End for SEO?

It’s not often that a 12-figure industry faces an existential threat, but that’s what some experts posit about AI’s impact on the search engine industry. If you have any doubts about that, remember that just 11 months ago, Google issued a Code Red as ChatGPT embarked on a historic rise in user adoption.

The process of manually entering queries into a search engine like Google or Bing and then selecting webpages from a range of paid and organic results has been a fundamental part of the search process over the past few decades. But that could all change over the next few years.  We often forget that people aren’t usually going to Google with a specific domain or URL in mind; they just want information. AIs based on LLMs can cut out the middleman of search, scouring their vast store of training data to find answers. And that’s before they’re connected to the internet.   Naturally, Google, Microsoft, and other search engines are testing out generative AI as a way to deliver answers directly to users. 

How AI Is Transforming The Future Of Digital Marketing:

When people think about artificial intelligence (AI) today, they might think of computers that can speak to us like Alexa or Siri, or grand projects like self-driving cars. These are very exciting and attention-grabbing, but the reality of AI is actually thousands of tools and apps running quietly behind the scenes, making our lives more straightforward by automating simple tasks or making predictions.

This is true across every industry and business function, and particularly true in marketing, where leveraging AI to put products and services in front of potential customers has been standard practice for some time, even though we may not always realize it!

In business today, the term AI is used to describe software that is capable of learning and getting better at doing its job without input from humans. This means that while we’ve become used to using machines to help us with the heavy lifting, now they can start to help us with jobs that require thinking and decision-making, too.

A huge number of questions that would previously have needed human intervention to answer – such as “will this person be interested in my products?” or “what results will I get from this advertising campaign?” can now be answered by machines – if they are given the right data. And because machines can answer questions far more quickly than humans, they can easily chain together complex strings of queries to come up with predictions, such as who is most likely to buy your products and where the best places to advertise might be.

Targeted marketing, content marketing and Identifying micro-influencers:

The high-level use case for AI in marketing is that it improves ROI by making your marketing – often one of a company’s biggest expenses – more efficient. In the old days, before online advertising, businesses would pay huge amounts of money for TV, radio, or newspaper adverts, in the full knowledge that only a small number of the people who saw their ads would ever become customers. This was tremendously inefficient, but companies didn’t have any choice if they wanted to position themselves as market leaders. The first breakthroughs came thanks to the likes of Amazon with their recommendation engine technology and Google and Facebook with their targeted advertising platforms. Today, each of those platforms has been augmented with machine learning technology that allows them to become increasingly effective as they are fed more data on customers and their buying habits.

Taking this a step further, AI is developing the ability to take care of the entire content generation process itself, creating copy and images that it knows are likely to be well-received by its audience. A huge buzzword in this space will be personalization – where individual customers are served content that’s specifically tweaked to them, perhaps using information and reference points that the AI knows are relevant to them, intertwined with the overall marketing messages.

AI will also increasingly be useful for identifying what stage of the buying process a customer is at. If it detects that they are “shopping around” – comparing products and services that are available – it can serve content designed to differentiate your product or service from those of competitors. If it detects that they are ready to make a purchase, it can target them with promotions urging them to “act now” to take advantage of a limited-time offer.

Influencers are another huge trend in marketing right now, and AI algorithms are already in use to make sure the personalities that are most likely to appeal to you are appearing in your search results and social feeds.

Increasingly, advertisers will also use AI to identify smaller influencers that are most likely to gel with their brands and audiences. This has led to the emergence of “micro-influencers” – typically everyday people, rather than celebrities, who have a specialist knowledge they’ve used to build a niche audience that cares about their opinion.

So, future of digital marketing is very vast and very commercial. It will be the most income able part of human. And SEO is the very important part of digital marketing. And good strategy make more success in a business. Sometimes its called a blood of business.